Facebook Singapore – in partnership with the Singapore Tourism Board (STB) Marketing College1 and Enterprise Singapore (ESG) – will launch a series of training sessions via webinars to help small and medium-sized businesses (SMBs) impacted by the COVID-19 pandemic, pivot their business operations and upskill workers to prepare for recovery.
The COVID-19 recovery webinars are part of our overall commitment and responsibility to Singapore and the communities we operate in. We aim to help businesses navigate challenges during the COVID-19 outbreak so they can emerge resilient and continue to support their customers during this time.Sandhya Devanathan, Country Managing Director of Facebook Singapore
The webinars will be targeted at sectors most impacted by the pandemic – Travel, Hospitality, Retail & BTMICE (Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions) Events. This is also in line with IMDA’s ‘Stay Healthy, Go Digital’ campaign, calling on businesses to embrace digitalization, so that they can continue to run their business online as much as possible, to help flatten the curve of infections.
As our industry rides through the current challenges, we must take every opportunity to prepare ourselves for the return of travel demand. This partnership with Facebook is part of STB Marketing College’s commitment to help our businesses do just that. Through these webinars, we hope they will learn more about engaging their customers, rethinking their strategies and growing their brand.Terrence Voon, STB’s Director of Communications and Marketing Capability
Despite the challenges of COVID-19, many Singapore companies have displayed their resilience by coming up with new and innovative ways to connect with their customers through social commerce. We want to support and empower them to continue doing so and remain relevant through these difficult times.Alan Yeo, Director from Enterprise Singapore
How and when to tune in
Registration link: digitalupskillingsg.splashthat.com
Register for the various sessions using the above link. All registered viewers will receive a link to the livestream ahead of the session. All links to the webinar videos will be made available on the website after each livestream.
The first webinar will air on 30 April 2020 at 10AM (SGT) and will share insights on the impact of COVID-19 in Singapore and APAC, along with an interview of a SG-based business on how they’ve adapted to the situation. Other webinars will include best practice for businesses to stay connected to consumers during this challenging time, dialogues with local businesses on how they pivoted to ensure the proper roll-out of the COVID-19 safe distancing measures, and training on tools across the Facebook platform.
|30 April 2020
Friday 10AM SGT
|SESSION 1: KNOW THE STATS
Insights about how the behaviour of Singapore consumers have changed due to COVID-19 plus a story about how a Singapore-based business quickly adapted to the changes they observed from their customers.
|6 May 2020 – for Travel & Tourism sector
Wednesday, 10AM SGT
|SESSIONS 2 – 4: FOCUS ON FUNDAMENTALS
Tools on using Facebook family of apps to communicate with customers
|12 May 2020 – for Retail sector
Tuesday, 10AM SGT
|15 May 2020 – for Education & Events sector
Friday, 10AM SGT
|20 May 2020
Wednesday, 10AM SGT
|SESSION 5: INCREASE MENTAL ENERGY
Creative best practices for businesses to communicate effectively and keep their brand top-of-mind
|26 May 2020
Tuesday, 10AM SGT
|SESSION 6: LEARN FROM ROLE MODELS
Hear from local SG businesses on how they’ve been able to adapt or pivot their strategies in response to the complexities of COVID-19
1 The STB Marketing College is a learning and development programme tailored for marketing professionals in the travel and tourism industry. The STB Marketing College team is working with key digital partners to roll out online training resources to help the tourism industry upskill during the COVID-19 period.