Tech Lingo
Targus collaborates with Harley-Davidson

Targus collaborates with Harley-Davidson to empower urban mobility among Singaporeans

There’s also a consumer giveaway contest to win a special edition bike worth S$29,999!

Targus just announced today that it will join hands with Harley-Davidson in a bid to empower the youthful urbanites and on-the-go professionals of Singapore who are plugged into fast-paced lifestyles.

Targus and Harley-Davidson Representatives
From left to right: Dorothy Chan, General Manager of Harley-Davidson Singapore, Gary Eng, Brand and Marketing of Harley-Davidson Singapore, Eric Kuan – APAC Senior Commercial Director of Targus and Edith Ka, APAC Marketing Director of Targus

The two companies even came together to design a special edition bike – the Targus x Harley-Davidson 2019 Iron 883™ signed by Mikel H. Williams, Global CEO of Targus and long-time bike enthusiast.

Mikel H William, Targus Global CEO
Mikel H William, Targus Global CEO

The global Targus design team created their own take of the timeless camouflage design which will be applied on the fuel tank of custom-made Iron 883™. The design celebrates the special collaboration in fractal white, shades of light and dark greys, reflecting the fashionable and edgy DNA of two brands. At the same time, it cleverly symbolizes both brands as the camouflage pattern is collaged by letter ‘T’ and ‘H’.

Targus X Harley-Davidson Limited Edition Camoflouge Design
Targus X Harley-Davidson Limited Edition Camouflage Design

The classic camouflage design is indeed one of the trendy yet timeless patterns in the world and has always been a bold fashion statement. History tells us the print was originally made to blend in with natural surroundings. However, in the present fashion scenario, the camo print causes people to stand out among the crowd. We believe this is a perfect representation of what the two brands have encapsulated over the decades.Edith Ka, APAC Marketing Director of Targus

Dorothy Chan (left) and Edith Ka (right)
Dorothy Chan (left) and Edith Ka (right)

Harley-Davidson has always been synonymous with freedom and rugged individuality. Harley-Davidson’s lithe, rugged Sportster range of motorcycles has proven popular among youthful urbanites who are also plugged into the Targus mobility lifestyle. With this exciting collaboration, we celebrate the get-up-and-go spirit of bold urbanites who are out to make their mark on the city.Dorothy Chan, General Manager of Harley-Davidson of Singapore

Targus CityLite Pro Collection

The Targus CityLite Pro Collection was also showcased at the announcement event.

Its design was inspired by the wild ambitions of today’s youth along with a futuristic and minimalistic design, the CityLite Pro Collection makes a statement without compromising on protection. This seamless product line has been passionately created for stylish urban professionals marries contemporary cool and top-of-class protection.

The bag features metal buckles and clips and the outer material used is both durable and stylish. Not forgetting that the base of the bag is also waterproof.

Eric Kuan, APAC Senior Commercial Director of Targus
Eric Kuan, APAC Senior Commercial Director of Targus

We are extremely proud of this collaboration with Harley-Davidson who shares the same brand sentiments and values of quality, strength, safety and design. We hope our innovations that are perfectly designed for on-the-go professionals who dare to dream of the endless possibilities of life will continue to empower their lifestyle.Eric Kuan, APAC Senior Commercial Director of Targus

Top Spender Reward

Singaporeans can now stand a chance to win the Targus x Harley-Davidson 2019 Iron 833™ bike worth SGD $29,999 through a ‘Top Spender Reward’ contest.

To participate, shoppers will simply need to collect points by purchasing Targus accessories from any of the 120+ locations in Singapore.

More information:

In addition, depending on the number of points collected, consumers can redeem more Targus goodies such as an USB Car Charger, Safire Backpack, and Brick Messenger Bag.

This contest ends on 12 October 2019.

Convoy Ride

Video montage of our convoy ride during the Targus x Harley-Davidson collaboration launch

? We had an amazing experience joining a convoy of Harley-Davidson bikes!

Targus and Harley-Davidson announced that it will join hands in a bid to empower mobility among youths and on-the-go professionals of Singapore. During the collaboration launch, the media were also given a chance to join in on a convey ride with the Harley-Davidson bikes!

Learn more about the collaboration:

Posted by Tech Lingo on Saturday, 13 July 2019

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