Look out for these new “Order Food” stickers on Instagram Stories

Instagram is introducing new tools to support the local businesses in Singapore to reach out to customers on Instagram.

F&B businesses can now share an “Order Food” sticker on their Instagram Stories and add an action button on their profiles. When users click on the Stories’ sticker or on the profile button, they will be redirected to complete their purchase on their preferred food delivery platform.

In Singapore, this new sticker will direct users to the business’ respective Grab, FoodPanda or Deliveroo listing.

How it works for Instagram users

• Users can tap on the Stories sticker or profile button and will be taken to the food order platform (Grab, FoodPanda and Deliveroo) to complete their purchase.
• Users can also re-share the Stories stickers in their own Stories to encourage their followers to support a small business.

How it works for Businesses

• Business accounts can activate an “Order Food” button on their Instagram profile by adding their delivery partner link in Settings, under Action Buttons.
• Businesses can also add an “Order Food” sticker to their Instagram Stories, which is now available in their Stories tray.

Small businesses are integral to local communities and many are facing immense challenges during the ongoing outbreak. Facebook hopes these new tools will empower food businesses to stay resilient and connect with their customers better.

For many small businesses right now, we know that every sale helps. We want to do our part in helping them stay open, keep in touch with customers, and stay informed on how to navigate this crisis. These new tools make it easier for people to make delivery food orders from small businesses on Instagram.Kaylie Smith, Head of Market Operations, Instagram APAC